According to statistics published by digital marketing experts, more than 50% of all internet users prefer to watch videos rather than reading articles. Since video is on an ascending trend, you can’t afford to ignore its power to boost your brand awareness and attract high quality leads to your business. If you could use a few tips for creating a promotional video for your business, this article is for you, so keep reading.
A good promotional video should be able to do three things: to capture the attention of the viewers, to convey your main message, and to link this message to your brand name. In order to achieve all these, you have to plan your storyboard in detail before you start shooting. If you don’t have a logo and a slogan for your business, make sure you hire someone to develop them for you. Think about the unique feature that sets you apart from all other businesses in your niche or industry, and find a powerful message able to convey this feature to your core audience.
Hire a professional service to shoot the footage and to do the editing of your material. Professional video studios have state-of-the-art equipment and skilled cameramen who are able to capture the best shots. If you shoot the video yourself, it’s going to look amateurish, unless you are an expert in video creation yourself.
Editing is extremely important. If you are like most business owners, you probably love everything about your services, so you’ll tend to end up with a lot of hours of footage. Your promotional video can’t be longer than a few minutes, because we live in an era when people are extremely busy. Besides, the average attention span of the internet user isn’t longer than 7 or 7 seconds. This means your video should be able to have your viewers hooked on watching it to the end from the very first seconds. This is going to be a difficult challenge, hence the need to hire an expert video production company to help you.
Your branding should be always on the screen, but without obstructing the viewing experience. If you cover the images with a huge logo, people are going to perceive your video as shameless self-promotion. While this is true, they don’t have to feel that way. Try to make your video concise and to the point, to deliver the main messages in simple and easy to understand words, and to make viewers understand which is their problem your products or services can solve.
These are only a few tips to help you create an effective promotional video production to help your business grow and attract more clients. When you search for a video production house to help you create this movie, make sure they understand and implement these tips in their current projects. This is a simple yet effective method of creating marketing and promotional materials that have the power to convert strangers to loyal customers and brand advocates.